Writing is like swimming.
You can read guides, blog posts, watch a shit load of youtube videos about it, and so on. But, none of this will be any good if you don’t take a dip in the water.
Know why I made this intro?
Is because the giveaway of the article is, whatever you read below, you have to put it into use otherwise it is no use.
I’ve managed multiple blogs, contributed at multiple publications, got featured in the ton of blogs and interviews. In this article, I’ll mention by 10 blog writing tips that work like charm.
1. Know Your Audience
Whom are you catering to?
When I research for an article, this is the question I spent a large chunk of my time on.
With tools like google analytics, heatmaps and much more, you can easily dig down who is your current audience.
Even if you’re writing for a completely new audience, it’s highly suggested that you work on knowing your audience inside out. The more you know them, the more reliable you can be, and the more you’ll sell.
When it comes to knowing your target audience, use tools, and trends to do your analysis.
At the surface, this might sound complicated. But, once you get the hang of it, you’ll know how much it benefits in the long run. Here are a bunch of tools that’ll help you in this process.
- Quora: Excellent way to find what people in your industry are having a problem in.
- KeywordTool.io: Free keyword research tool with which you can uncover what keywords are popular with users in your industry.
- Ahrefs: a paid tool, but gives a lot of competitor analysis tool. You can find backlinks of your competitor, what phrases they are ranking for and much more.
You can also read my article Best Google Chrome Extensions that contained some useful stuff for bloggers.
If your headline is weak, there’s a high chance people won’t open it in the first place.
No opening = no read = no share or no sales!
No matter how much people say, don’t judge a book by its cover, they do judge a book by its cover ( I know, breaks my heart too ).
This is the reason the title of your blog posts is crucial. It’s a hook that gets users to be pulled into the blog post.
3. Use Subheadings
If there is anything I hate online more than websites filled with ads, and the ones that make you scroll 10 pages for a top 10 list, it’s finding a huge chunk of text instead of blog post.
There is nothing more irritating than finding a blog post that is one chunk of text. No images, no subheadings, nothing, just a flat chunk.
People don’t want to read in-depth guides on the internet, people skim.
Always break your articles via sub-headings to provide it more structure and weight.
4. Use Bullets
As I mentioned in the above point, people come to skim. This is why you need to make information as quick to read as possible.
Apart from subheadings, for formatting, bullets are your best friend as they make content extremely skimmable.
Here are some tips that’ll come handy the next time you’re working on creating bullets in your article :
- Make them symmetrical
- Don’t over clutter your article with bullets
- Bullets are not sentences, they are mini-headlines.
5. Add Images
Humans like stories. Brain process visual content much faster than the usual text-based content. This is why adding images ( or infographics ) boost your engagement.
You can find a lot of high-quality royalty free images on sites like pixabay.
6. Optimize for Search Engines
Time and again, I’ve said, once a writer learns SEO, he’s destroyed. I still believe it. You should never write for SEO, but you should keep it in the head when you’re writing a blog post.
If you write naturally, your article can be search engine friendly. You don’t have to go too far, only remember a bunch of stuff :
- Add proper Meta Description
- Add proper Meta Title
- Use related keyword variation
- Add image alt attribute
When you’re ending your article, or even in the start ( or maybe in middle too ), there needs to be a call to action. It can be anything, asking them to buy your book, follow your company on social media, share your blog post, leave their comments or anything that you’d want them to do.
A good CTA stands out from the rest of the content and is easily distinguishable ( or it should be )
8. Trim the Bluff
The less filling words you have to meet your word count, the better your content will be. The more you trim it, the better it gets. Less clutter, concise writing means your reader can easily follow and skim it.
9. Proper Sentence formation
A good sentence is clear and covers one single idea. A lot of time, I’ve seen writers focus way too much on using heavy words instead of making the whole article easy to understand. This often leads to sentences getting confusing and mixed up.
Here is a harsh thing. Readers don’t care about your vocabulary. They want solutions to their problems and you need to deliver solutions.
10. Quantity does matter
The reason I’ve got to improve my writing dramatically every other month is not that I write one solid article a month.
Whatever I learn, I put it into use the very next article.
If you have just started a blog, focus on publishing or at least writing more and more articles.
You’ll learn more while writing, much more than you can learn while reading such blog posts.
Final Words :
Want to know another cool way you can increase your blog’s quality ?
Hire BSIT Media to manage your blog. We’ll manage everything from posting new articles, to handling your SEO while you focus on other important stuff.
We have flexible plans, expert team and friendly support to get things done easily. You can always get a free consultation for your company via this page.
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